Contemporary fashion
Alan Chung
Alan Chung develops a contemporary adult wardrobe shaped by Seoul proportion, Chinese restraint and European tailoring.
Business profile
Distinct mandate. Defined position.
Alan Chung develops a contemporary adult wardrobe shaped by Seoul proportion, Chinese restraint and European tailoring.
Group ownership: DAMAM SARL
Core activities
Wardrobe designA coherent modern adult wardrobe.
East / West languageAsian proportion without costume.
TailoringStructured pieces and contemporary classics.
Product identityA restrained, recognisable design vocabulary.